Reverse Beer Goggles: Why Drinking Makes You Think You're Hot

The BPS Reserch Digest has an interesting piece about research suggesting that alchohol doesn't just make others seem more attractive, but also makes the drinker think she/he is more attractive. From the piece:

The beer-goggle effect is well-documented - the way that being drunk makes everyone look wonderfully attractive. A new study asks whether the goggles work backwards. Does being drunk affect how we judge our own appeal?

Laurent Bègue and her team asked 19 patrons at a French bar to rate their own attractiveness and to puff into a breathalyser. The two measures correlated - the participants who were more drunk tended to rate themselves as more attractive. But maybe that was nothing to do with the effect of alcohol. Perhaps better-looking people like getting more drunk?

To find out, Bègue and her colleagues conducted a balanced placebo test with 86 Frenchmen. Half drank the equivalent of five to six shots of vodka, and in this group, half were told truthfully the minty lemon drink was alcoholic, whilst the other half were told it was a new, non-alcoholic beverage that tasted like alcohol. The remaining men drank an alcohol-free version of the minty, lemon drink - half of them were told it was alcoholic (alcohol was sprayed on the glass to make this more believable) and half were told truthfully that it was not. After a short break to allow the alcohol to work its effects, they all recorded an advertising message for the fictional beverage company that they'd been told had produced the drink. Right after, they then watched back the film they'd made and rated their own attractiveness.

Read the entire piece at the BPS Research Digest

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Posted on July 3, 2012 .